This is Ugly

This is Ugly

And you are most welcome.

It all started ages ago back in 2007, when a man became a father for the very first time. Ugly is the result of how creative friends decided that the products available in the market just aint good enough for this little kid, so they decide to go ahead and make their own brand. Four years later we have launched 3 collections of baby clothes, this is where you can see them and buy them.

The autumn/winter collection is here!

The spanking new Marius wool collection are now available from our webshop. FREE WORLDWIDE DELIVERY!!
Go to shop

Marius by Ugly-available NOW

Marius by Ugly-available NOW

Available from Ugly since 2008 and already a classic. These knitted baby clothes are all based on the classic Marius knitting pattern worn by norwegians since the 50´s. A brand new Marius collection in 100% merino wool is out now in stores everywhere. Check our webshop to see the new products..

Ugly MILK

Ugly MILK

The Milk collection from Ugly has been a great success since the launch in 2009, get yourself a comfy pajama from our we shop now!!

Ugly baby bodies

Ugly baby bodies

This is the very first collection from Ugly. Our fabulous baby bodies with bold statements all come wrapped in our own exclusive black body bag. Made by Ugly for boys and girls with balls.
All of our Ugly statement bodies are limited editions so make sure you get one whilst still in stock.