This is Ugly

This is Ugly

And you are most welcome.

It all started ages ago back in 2007, when a man became a father for the very first time. Ugly is the result of how creative friends decided that the products available in the market just aint good enough for this little kid, so they decide to go ahead and make their own brand. Four years later we have launched 3 collections of baby clothes, this is where you can see them and buy them.

Summer sale!! We need more storage space!!

To make room for some of all the new stuff coming in for this autumn, we are clearing out some of our models. Get your own kid a Lice Selbu body on sale at a bargain price!
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LICE by Ugly

LICE by Ugly

Available from Ugly since 2008 and already a classic. These knitted baby bodies are all based on the classic Marius knitting pattern worn by norwegians since the 50´s. A brand new lice collection will be launched this autumn, click Ugly World in the menu to check it out.

Ugly MILK

Ugly MILK

The MILK Collections is the latest addition to the line of baby clothing by Ugly. It is a trip down nostalgia lane as the pattern on the clothing is an exact replica of the pattern used on the old norwegian milk cartons. Spring summer collections for MILK is in the making and is already revealed on our Facebook pages!

Ugly baby bodies

Ugly baby bodies

This is the very first collection from Ugly. Our fabulous baby bodies with bold statements all come wrapped in our own exclusive black body bag. Made by Ugly for boys and girls with balls.
All of our Ugly statement bodies are limited editions so make sure you get one whilst still in stock.